Suggestion of cunnilingus = effective advertising

Dan Kennedy sees a Mike’s Hard Lime commercial as evidence that ad writers are finally paying attention:

to something I’ve been saying confidently and with gusto in countless conference rooms along Madison Avenue for the last ten years: Cunnilingus equals sales. And if you want to sell premium alcoholic malt beverages like Mike’s Hard Lemonade or Mike’s Hard Lime, you’ve got to get an agency to start writing cunnilingus based scripts — and find a director who can capture the cunnilingus innuendoes in those scripts — in order to deliver a spot that will effectively tie the product to cunnilingus. It’s just that simple: a premium price point coupled with the suggestion of women eager to receive oral sex from mildly overweight middle-aged, middle-manager types — MOVES PRODUCT. Yes, I’ve gotten some pretty strange looks and shakes of the head in my general direction over the years. Yes, I’ve literally been escorted out of client meetings by bosses who think I’m still drunk from the night before. And yes, I’ve been fired from more than one job for blurting out mid client-presentation, “Hey, I’ve got a question that I’d like to ask the young ladies on the account team: which one of you doesn’t like cunnilingus with your (whatever product we were pitching at the time)?”….


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