Magazines trade editorial coverage for advertising dollars

Despite the return of advertisers and signs of economic recovery, newspaper circulation is still down. Magazines, on the other hand, can’t even sell ads. Some are responding by “breaching the wall between editorial and advertising by trading editorial coverage for advertising dollars”:

“The line between editorial and advertising is becoming more and more blurred,” said Eric Blankfein, director of media planning for Horizon Media, an advertising agency whose clients include the A&E Network and Earthlink.


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