Private: Magazine news

Magazine publishing: San Francisco versus New York. (Via Romanesko.)

The New York Times reports:

In 2004, The Atlantic Monthly will cut its rate base, the number of copies promised to advertisers, to 325,000 from 450,000 (the magazine’s actual average circulation exceeded 500,000 last year). And readers will be asked to pay almost twice as much to subscribe — about $30 instead of an average of about $16. The changes come after the magazine decreased its frequency to 10 times a year from 12, so the per-copy price is even higher.

New Yorker subscription stats (Via The Morning News.)