Giant: between sex and suits

Giant is a new glossy for men “between the ages of 21 and 34 who [want] to be cutting-edge but [are] nostalgic about great things from the past.” Publisher Jamie Hooper says, “We feel like men’s magazines exist in two extremes. There’s got to be something between sex and suits…” Apparently Jack Black, Kurt Vonnegut, and the Talking Heads qualify as that something. Hooper also says the magazine has just two rules: “No Britney and no snark.”


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