Billboards and contests now part of book promotion campaigns

Publishers Lunch (no link available) reports on publishers’ current promotion tactics:

An LA Times piece surveying the year in books has decided that it was 2003 (and not any prior year) in which “publishers are being forced to abandon their high-brow position above the fray and dive right in with movies, TV and other competing forms of popular culture.” The article seems particularly impressed by contests and billboards, though they concede by the end that books can still breakout in a more old-fashioned way, citing Audrey Nieffenegger’s THE TIME TRAVELER’S WIFE.

(Thanks to Mark for the link to the LA Times article.)

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