Private: Better slogan: reading makes your dick bigger

A new Penguin campaign aims to “make reading more attractive to young men – by making young men who read more attractive to women.” The publisher’s promotional website will rate fifty books “using icons such as Nudity, Politics, Kinky Sex, Greed, Drugs and Fast Cars.”

The slogan, “Get Good Booking,” will probably prove less effective than the cash prizes offered to girls spotting “lads hanging around on street corners pretending to read this month’s [selection], be it Nick Hornby or Dave Eggers, and throbbing with what they hope is irresistible sex appeal.” (All links via The Literary Saloon.)